One Fractional CRO.
All your revenue.

Most companies hire a sales leader and hope. I align every sales and marketing activity to directly drive top-line growth, with 40+ specialists behind me.

Get your free revenue review

I work with a small number of companies at a time.

Joe Greco
25+years leading B2B sales and growing companies
$180M+in revenue, funding and investments
5 → 110people, a team I built across 25+ countries
40+hand-picked specialists in my network

Sales is all or nothing.

Most companies don't have a sales problem. They have twenty moving parts that were never built to work together. When one breaks, revenue breaks with it, and every company breaks in a different place. My job is finding where yours does.

Revenue health

YOUR REVENUE

20 parts.
One system.

Revenue at risk
12/20SOLID
12 solid6 weak2 broken

Strategy

3 of 4 solid

Ideal customerSolid
Offer and pricingWeak
Revenue targetsSolid
Go-to-market planSolid

Team

1 of 4 solid

Sales leadershipBroken
Hiring and seatsWeak
Pay and incentivesSolid
Coaching and cadenceWeak

Tools and systems

2 of 4 solid

CRMWeak
Sales tech stackSolid
AutomationSolid
Data and reportingWeak

Operations

3 of 4 solid

Pipeline stagesSolid
ForecastingBroken
HandoffsSolid
Retention, expansionSolid

Brand and marketing

3 of 4 solid

Positioning and storySolid
WebsiteWeak
Content and LinkedInSolid
Lead generationSolid
Joe Greco

Joe Greco

Fractional CRO

1 owner

for all 20 parts.

Which of your 20 parts are breaking? The free review shows you.

Get your free revenue review
By the time that our team takes a call with one of these leads, they're really qualified. They're super warmed up.

A client of a company I've worked with directly

Clients talk about their resultsWatch: clients in their own words
LARGEST DEAL

$60K

The biggest deal in their history, more than double the old record.

Before$25K
After$60K
5 MONTHS

$170K

Closed in about five months, with $200K more on the table.

■ $170K closed$200K in pipeline
LEADS TO MEETINGS

25%+

Of 60 to 70 new leads turned into real sales meetings.

1 in 4
new leads became a sales meeting
LANDMARK WIN

7 figures

A multi-year project with Amazon, landed soon after launch.

AmazonMulti-year project

Built to scale. Run by specialists.

US enterprise sales experts and hyper-specialized talent from my network, connected by systems my team builds. All of it pointed at revenue.

Joe Greco
Joe Greco · Fractional CRO
Hybrid team model and network
Sales
leaders
SDRs
and AEs
Marketing
and content
Brand
and design
CRM
and systems
Data
and reporting
Scale system architecture
Go-to-marketSales playbookTalentForecastingCustomer success
Revenue

40+

specialists in my network

25+

countries with teams I've led

110

people, the largest team I've built

Full-spectrum expertise.

I integrate strategy across sales, branding, marketing and sales technology. One leader and one plan, instead of three vendors pulling in different directions.

Sales

Where I started, and still the heart of it. I lead the team, set the deal strategy and own the number, from first call to closed deal.

Sales leadershipDeal strategyHiring and coachingPipeline reviews
$8Ma year at HTG, as the first sales hire
25+years leading B2B sales
Fortune 500clients on enterprise deals
A sales leader working through a deal with the team

Weekly pipeline review

Led by Joe

Strategy

Who you sell to, what you sell and how you win. The business strategy everything else runs on.

Ideal customerOffer and pricingGo-to-market plan
Revenue planONE PLAN
Ideal customer defined
Offer and pricing set
Go-to-market plan agreed

Operations

A pipeline you can forecast, clean handoffs and a sales process that repeats without you in every deal.

Pipeline and forecastingHandoffsProcess
Leads
Meetings
Proposals
Won
ForecastOn track

Brand and marketing

A story that opens doors before your sellers do, and content, LinkedIn and lead generation pointed at pipeline, not vanity numbers.

PositioningLead generationContent and LinkedInCampaigns
LEADS FROM MARKETING↑

Sales technology

The CRM, sales tools and AI my team sets up, so your people spend their time selling.

CRMSales toolsAutomation and AI
CRMSequencesDashboardsAI assist
All connected, set up by my team

However you need me.

Fractional CRO, interim CRO, long term to full time, or consulting. I build your team, or I fix the one you have.

01 · STRATEGY ONLY

Consulting

I build the revenue strategy and the plan. Your team runs it.

Sales and GTM consulting

02 · PART-TIME LEADER

Fractional CRO

I own your revenue part-time, with my network behind me.

Fractional sales leadership

03 · FULL-TIME LEADER

Interim to full time

Your interim CRO now, your long-term leader later, up to a full-time seat.

Let's talk

Build your team or fix the one you have. And if it fits, my pay can follow your growth: I'm open to performance-based incentives and equity. Let's talk

Start with an Executive Revenue Review.

Answer 20 quick questions. My team and I study your business, your website and how you show up in search. Then I send you a private review of where your revenue is breaking. Free, and personal.

Get your free revenue review
About 4 minutesPrivate review in 2 business days

Prepared by Joe Greco

For your company

PRIVATE
54OF 100

SAMPLE REVIEW

Revenue at risk

The founder is still the sales teamHIGH
No forecast you'd bet onMEDIUM

Questions about a fractional CRO.

What is a fractional CRO?

A fractional CRO is a chief revenue officer you bring in part-time. You get senior leadership over sales, marketing and revenue operations without a full-time executive salary. I own the number, lead your team and build the plan, with my network of specialists behind me. Read: what is a fractional CRO?

What is the difference between a fractional CRO and an interim CRO?

An interim CRO fills the seat for a set period, usually while you hire a permanent leader. A fractional CRO works part-time on an ongoing basis. I do both: I can step in as your interim CRO, stay on as your fractional CRO, or grow into a full-time seat when it makes sense.

When should a company hire a fractional CRO?

Usually when the founder is still the sales team, revenue has stalled, or you are about to scale and need one person to own the whole revenue picture before you commit to a full-time CRO.

Do you work with our existing sales team?

Yes. I can lead and coach the team you have, or build a new one from the ground up. Most companies need a bit of both. See fractional sales leadership.

Can you help with our CRM and sales systems?

Yes. My team sets up and runs the CRM, pipeline, reporting and automation, so your numbers are right and your people spend their time selling. See revenue operations.

What is in the Executive Revenue Review?

It is a free sales audit. You answer 20 quick questions, my team and I look at your website, online presence and search, and I send you a private review of where your revenue is breaking within 2 business days. Get your free revenue review.

How do you charge?

It depends on how you need me: consulting, a fractional or interim CRO role, or long-term leadership. I am also open to performance-based compensation and equity, so my pay follows your growth.